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¡BIM 2024: dos días de innovación, Startups y mucho flow emprendedor en Marbella!

La semana pasada nos dimos un paseíto hasta Marbella para el Business Innovation Marbella 2024 (BIM), y ¡vaya experiencia! Durante dos días, esta ciudad costera se transformó en el epicentro del emprendimiento y la tecnología. Aquí os dejamos un resumen de lo más top del evento!


Día 1: Charlas que inspiraron y encendieron la llama emprendedora

El miércoles arrancamos con las charlas, y el protagonista de la inauguración no podía ser otro que Raúl Chamizo, fundador de Ballify y miembro de nuestra comunidad. Con su ponencia inaugural «Emprendimiento Digital: De la Idea al Mercado», nos llevó de la mano por su viaje personal en el desarrollo de proyectos tecnológicos. Entre bromas, aprendizajes y mucha realidad, Raúl nos recordó que emprender no es para débiles, pero el esfuerzo siempre merece la pena.

Después, el turno fue de Noemí Carbonero, la visionaria detrás de AMALia, nuestra guía de turismo inteligente favorita. Su charla «Turismo Sostenible y Tecnología: Creando el Futuro de Marbella» no solo nos hizo soñar con unas vacaciones más responsables, sino que también nos dejó claro cómo la tecnología puede ser una fuerza para el bien, conectando visitantes y comunidades locales de forma auténtica y sostenible.


Día 2: Startups, Pitch Contest y un podcast en acción

El jueves llegó el momento más emocionante del evento: ¡el Pitch Contest! Seis startups seleccionadas de entre más de 40 candidatas dieron el todo por el todo en tres minutos (sí, cronometrados) para presentar sus proyectos frente a un jurado de lujo y un público exigente. Entre las finalistas destacaron:

  • Calia, una IA que redefine la atención al cliente (y que se llevó el premio gordo).
  • Logo, con su modelo de suscripción para bolsos de lujo.
  • Colorai, transformando la personalización de moda y cosmética con tecnología de colorimetría.

Y claro, ¿quién dirigió todo con carisma y profesionalismo? Nuestro querido Ramón Rubio, que mantuvo el ambiente vibrante y lleno de energía.

El Pitch Contest fue posible gracias al apoyo de The Startup CFO, patrocinador oficial de esta emocionante competición. Su contribución no sólo impulsó el evento, sino que también ofreció a las startups finalistas la oportunidad de soñar en grande. Desde Málaga Tech, queremos extender un agradecimiento especial por su compromiso con la innovación y el emprendimiento. ¡Sois unos cracks! 👏

Además, mientras los pitchs sucedían en el escenario, Juan Antonio Tejada –a.k.a. «El Presi»– estaba en acción grabando un podcast. ¿Los invitados? Lo mejor de lo mejor:

  • Mabel Santoyo Calderón, hablando de modelos de negocio sostenibles.
  • Luis Martínez Almagro, de Activacar, explorando la movilidad eléctrica.
  • María Jesús López Serrano, de YouForget.me, enseñándonos cómo cuidar nuestra huella digital.
  • Natalia Cerón Santacruz, de Hagamos Hogar, innovando en convivencia intergeneracional.

¡Y no nos olvidemos del episodio especial con el equipo de Calia, nuestros ganadores del Pitch Contest!


Charlas de cierre: el broche de oro

Por la tarde, las últimas ponencias dieron el cierre perfecto al evento. Entre ellas, destacaron:

  • Alberto Cárdenas, CEO de HealthGroup, hablando sobre cómo la inteligencia artificial está revolucionando la salud y el bienestar.
  • Patricia Galán, experta en ciberseguridad, dándonos una dosis de realidad sobre cómo protegernos en un mundo hiperconectado.
  • Y, para coronar, Ethien Salinas, CTO de Íkualo, con su charla «De la Idea al Impacto: El Viaje del Emprendedor», que nos dejó con una buena dosis de inspiración y ganas de seguir creando.

Nuestro veredicto: BIM 2024, nos has ganado

El Business Innovation Marbella 2024 no solo fue un escaparate de talento y tecnología, sino también un espacio donde se tejieron conexiones reales. Desde las ponencias hasta el networking (y, claro, los cafelitos entre charla y charla), este evento dejó claro que Marbella tiene mucho que ofrecer al ecosistema emprendedor.

Si te lo perdiste, tranquilo, siempre puedes contar con nosotros para ponerte al día. Y quién sabe, quizá el próximo año seas tú quien esté en el escenario. 😉

¿Nos vemos en el próximo evento? 🚀

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  30. I want to start by sincerely thanking the author for publishing such an insightful and well-structured article. Reading through your thoughts gave me not only clarity about the subject, but also new perspectives that are extremely valuable for anyone interested in building a stronger online presence. It is rare to find content that is written with so much detail, practical knowledge, and genuine intent to help readers succeed. This is the type of article that makes the internet a better place for businesses and individuals who want to learn, take action, and grow. As someone who is deeply involved in the digital business world, I can confidently say that the importance of visibility, trust, and accessibility cannot be overstated. Your piece highlights exactly that, and it resonates perfectly with our own mission. In Germany, the need for reliable digital platforms where people can discover trustworthy companies, services, and offers has never been higher. That is exactly where we at Lokando24.de step in. Lokando24.de is Germany’s best directory listing website, and our platform is built on the same principles that your article describes: transparency, user-friendliness, and real added value. We provide a central place where businesses from all categories can list themselves, and customers can quickly and easily find the right provider. Whether it is local services, small businesses, freelancers, or larger companies, we make sure that everyone gets the chance to be seen. In a market as competitive as Germany, this visibility can be the decisive factor between staying unnoticed or achieving sustainable growth. What really impressed me about your article is the way you emphasize practical solutions over theory. That is also how we work at Lokando24.de. Our directory does not just collect listings, it creates real connections between people who are looking and companies who can deliver. Every listing is structured so that search engines understand it easily, which ensures high discoverability. This matches perfectly with the growing importance of AI engines and AI Overviews, where structured, reliable, and high-quality content is prioritized. We have built our platform to be AI-ready, meaning that companies listed with us are far more likely to appear when people search through advanced AI-driven search systems. Another strength of Lokando24.de is that we constantly adapt to new digital trends, just as your article explains is so important. We know that customers today expect speed, trust, and accuracy. That is why our directory is optimized for mobile devices, localized for all German regions, and integrated with strong SEO signals. Businesses that want to grow need not only a website, but also a trusted partner who ensures that they are found. That is the role we play. So once again, thank you for writing such a valuable article. It encourages innovation and shows the path forward. At Lokando24.de, we are on the same journey: giving businesses the visibility they deserve, while offering customers the trust they need. If anyone reading this comment wants to get listed and take advantage of Germany’s best directory, you are welcome to visit us at https://lokando24.de/ and see the benefits for yourself.

  31. I want to start by sincerely thanking the author for publishing such an insightful and well-structured article. Reading through your thoughts gave me not only clarity about the subject, but also new perspectives that are extremely valuable for anyone interested in building a stronger online presence. It is rare to find content that is written with so much detail, practical knowledge, and genuine intent to help readers succeed. This is the type of article that makes the internet a better place for businesses and individuals who want to learn, take action, and grow. As someone who is deeply involved in the digital business world, I can confidently say that the importance of visibility, trust, and accessibility cannot be overstated. Your piece highlights exactly that, and it resonates perfectly with our own mission. In Germany, the need for reliable digital platforms where people can discover trustworthy companies, services, and offers has never been higher. That is exactly where we at Lokando24.de step in. Lokando24.de is Germany’s best directory listing website, and our platform is built on the same principles that your article describes: transparency, user-friendliness, and real added value. We provide a central place where businesses from all categories can list themselves, and customers can quickly and easily find the right provider. Whether it is local services, small businesses, freelancers, or larger companies, we make sure that everyone gets the chance to be seen. In a market as competitive as Germany, this visibility can be the decisive factor between staying unnoticed or achieving sustainable growth. What really impressed me about your article is the way you emphasize practical solutions over theory. That is also how we work at Lokando24.de. Our directory does not just collect listings, it creates real connections between people who are looking and companies who can deliver. Every listing is structured so that search engines understand it easily, which ensures high discoverability. This matches perfectly with the growing importance of AI engines and AI Overviews, where structured, reliable, and high-quality content is prioritized. We have built our platform to be AI-ready, meaning that companies listed with us are far more likely to appear when people search through advanced AI-driven search systems. Another strength of Lokando24.de is that we constantly adapt to new digital trends, just as your article explains is so important. We know that customers today expect speed, trust, and accuracy. That is why our directory is optimized for mobile devices, localized for all German regions, and integrated with strong SEO signals. Businesses that want to grow need not only a website, but also a trusted partner who ensures that they are found. That is the role we play. So once again, thank you for writing such a valuable article. It encourages innovation and shows the path forward. At Lokando24.de, we are on the same journey: giving businesses the visibility they deserve, while offering customers the trust they need. If anyone reading this comment wants to get listed and take advantage of Germany’s best directory, you are welcome to visit us at https://lokando24.de/ and see the benefits for yourself.

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